Client
Hadiprana
Managing Director
Muhammad Imadudin
Creative Director
Erlingga Nandini
"The eclectic character of creative ideas and the commitment to create the best work, is the proof of Grahacipta Hadiprana existence in the world of contemporary design.” - Hendra Hadiprana (Founder of Hadiprana)
Eclectic, unique, and contemporary brand identity which dynamically integrate various business line.
BACKGROUND
As
an icon that has been established for more than 60 years, Hadiprana is an Indonesian architectural maestro famous with its eclectic
touch - a combination of contemporary elements with Indonesian ethnic
influences that creates uniqueness beauty in each of his works. After
establishing Grahacipta Hadiprana (Hadiprana Design) - an architectural,
interior design, and artwork consultant in 1958, Hadiprana business expanded to
various sectors including art galleries (Hadiprana Gallery), hotels (Tanah
Gajah), painting classes (Hadiprana Art Centre), property (Mitra Hadiprana), also furniture, jewelry, and retail
(House of Hadiprana).
CHALLENGE
We work with the Hadiprana family and the remarkable team at Grahacipta Hadiprana to help strengthen their brand and encapsulate their heritage through identity rejuvenation that represents more than 60 years of extraordinary experience for future generations. Hadiprana as the parent brand has 22 sub-brands with various unique products and services which we then divide into 3 layers of brand architecture. The visual identity of the 22 Hadiprana sub-brands has been running independently without any common thread or a visual language norm that unites all brands in the Hadiprana unity where in business this differentiation lacks the possibility of cross marketing that can elevate the value of each brand quickly through the credibility of Hadiprana that has been etched across generations.