Delution

Distinctive, elegant, yet widely known among society as an emerging icon through a new prespective.

BACKGROUND

Starting from the desire and idealism to build an architectural bureau, DELUTION grow towards something different in the industry - to become the revolution of architectural design. With balanced competence in the field of architecture and interior design, DELUTION create works that open up various new perception discourse.

CHALLENGE

Previously stylized as “Delution Architect”, now the brand simplified into “DELUTION” as how it widely known and called in the industry. We revamp the logo and visual identity to suit the brand’s new culture, objective, and paradigm. DELUTION has a goal to become acknowledged architect in Indonesia which is widely known and become top-of-mind of society.

SOLUTION

To shape a distinctive yet elegant signature we flip the letters alternately on the logo to elevate DELUTION’s image as an iconic top-of-mind brand and embrace the playful perspective of the brand’s philosophy “A New Paradigm”. We also utilize the symbol of 3 initial founder of DELUTION into the flipped letter “E”, creating a new, bold, and objective perception.